Individual/people are the essential component of getting things done in an organisation.
Creativity is particularly concerned with creating new and exclusively original ideas.
Innovation is a broader concept as it also encompasses the application of new ideas to produce something new and useful.
Innovation is often referred to as a process, because implementing new ideas necessarily involves influencing others.
Innovative organizations are naturally more flexible to the external environment; this allows them to react faster and more effectively to avoid risk and capture opportunities.
Innovative employees increase productivity through by creating and executing new processes, which in turn may increase competitive advantage and provide meaningful differentiation.
Empowering employees to innovate and improve their work processes provides a sense of autonomy that boosts job satisfaction.
Innovation is a result of the people and the culture of the organisation. If people are encouraged to innovate and compensated and motivated appropriately, the culture and processes will follow.
If they are not motivated or compensated to be innovative, no amount of systems or processes will drive an innovation initiative. The people are the key to the success of innovation.