Sarawak, renowned for its lush rainforests and diverse indigenous cultures, has embraced sustainable tourism to balance economic development with environmental conservation. In 2024, the state welcomed 4,831,650 visitors, surpassing its target of 4 million, and generated RM12.45 billion in tourism revenue.
Growth of Sustainable Tourism in Sarawak
The significant increase in visitor arrivals, a 22.95% rise from 2023, underscores Sarawak’s appeal as a sustainable tourism destination. Foreign visitors accounted for 2,962,820 arrivals, with Brunei leading at 203,377 visitors, followed by Indonesia (72,074), China (6,585), Singapore (6,262), and the Philippines (5,058).
This growth is attributed to Sarawak’s commitment to eco-tourism and community-based initiatives. National parks and nature reserves remain top attractions, with 426,925 visitors recorded as of October 2023.
Key Aspects of Sarawak’s Sustainable Tourism
Sarawak’s approach to sustainable tourism focuses on three main pillars:
- Environmental Conservation: The state enforces strict eco-tourism guidelines in its 25 national parks and nature reserves, implementing visitor limits and sustainable waste management practices to protect its rainforests, wildlife, and rivers.
- Cultural Heritage Preservation: Initiatives like the Indigenous Homestay Program allow tourists to experience the lifestyles of the Iban, Bidayuh, and Orang Ulu communities, ensuring that tourism supports the preservation of indigenous traditions.
- Community-Based Tourism (CBT): By involving local communities in tourism activities, Sarawak ensures that economic benefits are distributed equitably, empowering residents and fostering sustainable development.
Public Initiatives Supporting Sustainable Travel
Several programs and events bolster Sarawak’s sustainable tourism efforts:
- Rainforest World Music Festival (RWMF): Held annually at the Sarawak Cultural Village, RWMF promotes cultural appreciation and environmental awareness. In 2024, the festival contributed to Sarawak achieving over 4 million visitors and generating over RM10 billion in tourism receipts.
- Sarawak Tourism Board (STB) Media Outreach: In 2024, STB’s media initiatives reached 533 million viewers, resulting in RM91 million in public relations value, significantly enhancing Sarawak’s global tourism profile.
Challenges and Public Awareness
Despite these successes, Sarawak faces challenges such as deforestation, illegal wildlife trade, and the need for improved infrastructure. Public awareness and education are crucial in addressing these issues. Travelers can contribute by:
- Choosing eco-friendly accommodations.
- Respecting local customs and environments.
- Supporting local businesses and community initiatives.
Looking ahead, Sarawak aims to welcome 5 million visitors in 2025, projecting RM12.73 billion in tourism revenue. This ambitious goal reflects the state’s dedication to sustainable tourism as a driver of economic growth and cultural preservation.
Sarawak’s sustainable tourism model exemplifies how economic development can harmoniously coexist with environmental conservation and cultural heritage preservation. Through continued commitment to responsible tourism practices and community engagement, Sarawak is poised to remain a leading destination for travelers seeking authentic and sustainable experiences.
References
- https://dayakdaily.com/sarawak-aims-5-million-visitors-rm12-73-billion-tourism-revenue-in-2025/
- https://www.thestar.com.my/news/nation/2023/11/28/s039wak-surpasses-tourism-target-with-318-million-arrivals-as-of-october
- https://dayakdaily.com/stb-achieves-rm91-million-pr-value-in-2024-media-outreach-success/
- https://www.thestar.com.my/news/nation/2025/02/21/sarawak-exceeds-2024-tourist-arrival-target-by-20-rakes-in-rm1245bil
