Nothing goes without changes in practice and that this change cannot do without mostly by means of interpersonal and group communication.
Communication begins by learning to learn about existing knowledge and hopes.
Communication is about bridging understanding towards shared meaning.
In a changing world, communication about development challenges and advocacy for change have become increasingly complex.
Development involves change and the process by which human beings become aware of opportunities and challenges, formulate responses, make decisions, and initiate organized actions. It also encompass new ways of doing things.
Communication media and techniques can be powerful tools to advise people about new ideas and methods, to encourage adoption of those ideas and methods, and to improve training overall.
Communication in the context of development, generally used to support development initiatives by the dissemination of messages that encourage the public to support development-oriented projects.
Development issues should be approached from the perspective of knowledge generation and exchange.
Knowledge is fundamental to each step in the development process. It is essential for creating awareness of opportunities and challenges, a proper evaluation of alternatives, formulating responses, effective planning and organization of initiatives, and practical implementation of those initiatives.
World Bank strategy launched in 1999, stated that knowledge, not capital, is the key to sustained economic growth and improvements in human welfare.
Information scarcity and knowledge gaps were defined as contributing to hindering efficiency and growth.
